05. November 2019 - 9:00 till 13:00
Share it on:

Amazon Masterclass Training Course - Manchester | Innospace ,The Shed, | Tuesday, 05. November 2019

Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. This course helps you explore the untapped potential to grow your business with Amazon. In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods of being successful on Amazon.
In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods of being successful on Amazon.
It is a practical training course aiming to help you improve performance and expand globally. The course is tailored to suit your business needs, which gives us the chance to discuss your product and category.
At the end of the course, you will leave with a prepared, easy to follow an action plan to start and grow your business on Amazon.
If you have a vendor central account, please visit Amazon Vendor Course.
** If you are looking for Amazon Consultancy Services, please find out more here >>
Who is this workshop suited to?
Digital Marketers, Directors, Managers
Things we cover in the workshop:
Product Listing Optimisation

Amazon product listing optimisation best practices
Product differentiation – bundles and multibuy
Amazon SEO best practices
Product reviews best practices

Fulfilment by Amazon (FBA)

FBA costs and the process in the UK
Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)
Seller Fulfilled Prime – pros and cons

Winning over the competition

How to win the buy box?
Amazon repricing – tools and strategies

Merchandising

Product promotions, vouchers and lightning deals
Product offers vs product promotions

Advertising

Advanced Keyword Research
Sponsored Ads Setup Live Demo
Sponsored Brands Setup Live Demo
Product Target Ads Live Demo
Automated vs Manual Ads
Understanding Amazon Advertising Metrics
Keyword Research with Google keywords planner
Optimising your Campaigns
4 ways to improve your Advertising Cost of Sales (ACoS)
Creating your own Amazon advertising plan

Cross-Border Growth

Amazon Global Selling – listing your products – EU and the USA  
Amazon EFN, Pan Europe
Amazon US – FBA setup
Multiple shipping settings – UK and international
Localising your Amazon Listings on the international marketplace
Minimising currency risk when you sell internationally

Building your brand with Amazon

Amazon Enhanced Brand Content (EBC) best practice
Amazon Store design best practices

Reporting / Analytics

Amazon account health check
Getting the best out of Amazon business reports

Amazon tools

Amazon tools for advanced sellers

New Amazon Opportunities

Amazon Business to Business (B2B)

Creating your own Amazon growth plan
Prerequisites for this course
This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
 

Just a few of the fantastic organisations who’ve attended our previous training.
 
 
TESTIMONIALS   
| Nilper, Topworktops
Prabhat was very helpful and informative, great Amazon course. He involved everyone to ensure that individuals were receiving information catered to their needs.
| Laura, Ledhut
Prahbat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.  
| Quy, Ledus  
Thoroughly enjoyed the event, very informative and detailed on different aspect and techniques used on Amazon. Learnt many new strategies, particularly the campaign management and search terms and has boosted my product views and margins by a good 30%. People was very friendly and on hand to share their experiences and knowledge on the subject matter. Will definitely attend future events.  
 


Can’t make it to Manchester or looking for a bespoke course? We are happy to provide in-house Amazon training to you and your team.
Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )


 * Register as an Individual, if you are not VAT registered.