22. January 2019 - 9:15 till 13:00
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Glasgow China-Ready: Retail | citizenM Glasgow Hotel | Tuesday, 22. January 2019

Following feedback from our businesses we have worked with specialist China training agency, Capela China to devise a series of free sector specific cultural awareness sessions for those looking to attract more Chinese visitors or be better equipped to welcome those who are already visiting.
The session for Retail businesses will cover the following areas:


Understanding the Chinese traveller: backgrounds, needs and motivations


****, hierarchy and superstitions: Chinese cultural sensitivities


Different types of Chinese traveller, their behaviour and expectations


How the Chinese buy, what they buy, motivations for buying


Retail case studies and practical examples


Adapting your product for Chinese travellers


Places are limited to 1 per company.
This half day course can help you to make your product more attractive to Chinese visitors, while creating a better experience for them and encouraging them to buy more.  This will be an interactive session using up-to-date insight and intelligence as well as real examples.
09:15 arrival for 09:30 start.
This is a China Welcome training course, delivered by Gary Grieve of Capela China in conjunction with Scottish Enterprise. Gary has successfully delivered China Welcome training to over 200 tourism, hospitality and retail businesses across the UK.