06. November 2019 - 9:30
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Strategic Marketing Masterclass 2019 | Kingsmills Hotel | Wednesday, 06. November 2019

Strategic Marketing Masterclass - delivered by Dr Mario Vafeas, Bristol Business School, University of the West of England
Strategic marketing management is a powerful organisational process to better reach and satisfy customers whilst increasing profitability and productivity.   It will also help a business become more innovative and better penetrate a market.   This Masterclass will equip you with the skills to apply a strategic approach to marketing and gain a deep insight of your customers, competitors, markets and opportunities.
There is a charge of £100 for attending each two-day Masterclass. This includes the cost of the networking dinner on the first evening.
The cost of attending a Masterclass is subsidised.  In order to comply with European Union Regulations, the support is awarded as De Minimis Aid or Start Up Aid, as appropriate.  This means you will be sent a short application form to complete, including a State Aid declaration, before being offered a place at a Masterclass.  After you have attended the Masterclass, you will receive a State Aid letter outlining the value of this support which will be £715.
We wish to make you aware that there may be photography and/or video footage taken at this event, which will be used to promote Highlands and Islands Enterprise. If you do not want your photo to be taken or to be filmed, please let the event organiser know in advance of your photograph being taken. HIE’s full privacy statement is available to view online (http://www.hie.co.uk/about-hie/policies-and-publications/privacy-statement.html).