20. May 2019 - 9:30 till 16:30
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LinkedIn - Generate leads for your business - Interactive Workshop | Squab Hall Farm | Monday, 20. May 2019

Are you working on LinkedIn but not seeing the benefit?
Are you posting but not getting the level of engagement you are expecting?
Do you want to increase your number of leads and win new business?
 
This LinkedIn workshop will deliver practical strategies which can produce immediate results specifically for business owners, marketing team members and sales professionals, who would like to learn how to use LinkedIn to effectively prospect and win new business.
This interactive workshop will include:
□ Which LinkedIn memberships are right for you
 □ How to create opportunities

Build your Social Selling Index by establishing your professional brand, finding the right people, engaging with insights and building relationships
Discover the benefits of social selling and beat your competitors

 □ Profile

Write the perfect professional profile that adds value to your network, broadcasts your professional reputation and impresses your audience.
Positioning yourself as the “go-to expert”

□ Connecting

Learn the perfect approach for sending a connection request that gets accepted every time
Gain the knowledge of how and why to grow your network

□ Introductions and recommendations 


Find out how to ask for them and understand the rule


□ Posting with purpose

Create effective, engaging posts that convert to leads
Build the foundation and develop trust

□ Your client’s competitors

Learn why you should be prospecting your client’s competitors

□ Joining groups

Use groups as an interaction and targeting tool
Raising awareness and getting noticed by new clients

 □ Daily Habits

Learn how to manage LinkedIn in less than 15 minutes per day!

 □ Company Pages

Developing and promoting your own
Following and engaging with your client’s company pages

 □ Advertising

Discover the different ways you can advertise on LinkedIn

 □ Hashtags

When and where to use them in your profile, company page and posts

 □ Sales Navigator

Boost your Social Selling Index by 20%
Understand how to find and approach your target market – making prospecting easier with greater success
Find and build relationships with prospects and customers through modern selling
Sell smarter and achieve your marketing goals

□ Effective sales processes to use with LinkedIn
□ How to use LinkedIn with your CRM system
 


About the trainer
Anita Dinnes has a wealth of first-hand practical experience as to what works in the current market and brings this knowledge to the delivery of this workshop. 
She is the Co-founder and Joint MD of BCSL Consulting, an organisation dedicated to delivering innovative solutions to address business challenges and derive increased profitability and resilience. Anita leads BCSL’s Business Consultancy, with extensive experience in product/service-based industries across B2B and B2C markets and has run her own successful businesses for over 25 years.
Anita was honoured to be presented with the National Entrepreneur of the Year Award at the House of Commons and has led her business to secure a variety of awards and accolades including the Telegraph Excellence in Export Innovation Award.
 


LinkedIn Course Reviews :
 
“The training was thorough and covered everything – very practical. It was good to go over some of the basics as a reminder and it was a useful prompt on the importance of being more active on LinkedIn.  I loved the handouts and workbook”.  March 2019
 
“Very useful and practical information. I learned more than I expected about communicating effectively with clients and new leads”. March 2019
 


Course Format

Course notes and workbook provided
Refreshments and buffet lunch included
Course duration 9.30am-4.30pm