03. December 2018 - 9:30 till 16:30
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GM Chamber- Search Engine Marketing Course: PPC and SEO Training | Greater Manchester Chamber of Commerce | Monday, 03. December 2018

Member Price: £199 (+VAT + FEE)
Non-Member Price: £249 (+VAT + FEE)*
Lunch will be provided

Course Description
With the majority of product research starting with a search engine, this SEO and PPC Course will provide you with an understanding of search engine marketing and techniques which are now critical for marketers.
It is a one day, beginner to intermediate course which is especially designed by Chamber Train to help you achieve online success. It will cover all about how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI.
It will also explain the key differences between paid and optimised search and how to develop effective search campaigns.

 You will learn


How search engines work


What are the basics of SEO, including:


How SEO can help your website’s Google visibility


SEO key success factors


Link building techniques and how they help your rankings 


How to create a prioritised SEO action plan


Organic SEO


Steps to optimise your website (On page optimisation and off page optimisation )


keywords: What are keywords, how to research them and SEO keyword tools


Pay-Per-Click advertising, including:


How PPC works


How to set up a PPC campaign in Google


Phases of a Google Adwords campaign and its advantages


PPC campaign strategy: How to manage and optimise to improve ROI


The metrics and tools used to measure and track SEO and PPC success.



Who is this suitable for?
Chamber Train intends this course for all those involved in marketing who wish to benefit from SEO to maximise digital marketing activities and gain competitive advantage.

What's Included?


Access to the online portal for after course support


Full Comprehensive Course Materials (PDF Files) 


Lunch and refreshments- We cater for your dietary requirements


Certification upon completion


Your Chamber Train Certified Logo. This can be uploaded on your LinkedIn, websites, e-mail signatures and other marketing material, to show that you have taken part in one of the Chamber Train professional courses.


Parking: Discount available at a nearby car park. Details to be passed upon demand.


* Please note that all bookings are monitored for member and non-member pricing. If you are not sure if you are a member of Greater Manchester Chamber of Commerce please contact us on 0161 393 4321 and we would be happy to advise.

Chamber Train.
Other courses that may be helpful to look at too are: 'Managing and Influencing Stakeholders', 'Are you ready for the General Data Protection Regulations' and Health and Safety for Senior Leaders and Managers'.  
Chamber Train offer a wide variety of courses that will improve knowledge in a selected subject. Take a look at our website to find more courses and training programmes- at a discounted price for members of the Greater Manchester Chamber of Commerce!